HedgeTrade is a blockchain-based social trading platform where analysts stake HEDG tokens behind their market predictions in smart contracts. If a prediction proves accurate, the analyst earns rewards from followers; if wrong, the staked tokens are returned to subscribers. The platform’s HEDG token is an ERC-20 token built on the Ethereum blockchain. [1] [2]
Design and History
HedgeTrade’s visual identity is built around a distinctive symbol that accompanies the wordmark. The logo is available in vector and transparent formats, and the symbol works as a standalone icon for applications such as favicons and app icons. [3] [4]
The platform launched its initial coin offering (ICO) between September 15 and October 15, 2017, raising $15 million by selling 60 percent of the total HEDG token issuance. [5] The brand later announced an invitation-only beta of its platform, with the ecosystem fueled by HEDG tokens earned through accurate trading predictions and the platform’s affiliate program. [2]
HedgeTrade’s official website is hedgetrade.com, and the platform’s application is accessible at app.hedgetrade.com. [6] [7]
Meaning and Symbolism
The HedgeTrade logo features a symbol that serves as the brand’s primary graphic device. The symbol is designed to work across multiple formats, including PNG and SVG, and is used both alongside the wordmark and as a standalone icon. [3] [4]
The platform’s branding is primarily associated with its trading prediction and staking model, where analysts stake HEDG tokens behind their market predictions. [1]
Typography and Design
The HedgeTrade wordmark accompanies the symbol in the brand’s primary lockup. The logo is distributed in vector SVG format, which allows for scaling across print and digital applications without loss of quality. [4] [8]
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