LBank is a global cryptocurrency exchange established in 2015, offering spot, derivatives and asset management services to users across more than 210 regions worldwide.[1] The exchange’s visual identity has undergone two documented brand updates since its founding, most notably a 2022 logo redesign that replaced the original emblem with a typographic wordmark.
Design and History
In September 2022, LBank announced a brand update month, releasing a 22-minute video on its official YouTube channel that detailed the logo change and plans for an all-around style update to be rolled out gradually over the following months.[1] The exchange had been teasing the logo update on social media for weeks before the official announcement.[1]
The biggest change in the new logo was the distinct design of the letter B. LBank’s CMO Kaia Wang described the new mark as “a simple typography logo with just the word LBank instead of the old shape we had,” adding that it was “more flexible and classy and can be used in more diverse settings.”[1] The new logo made its offline debut at the TOKEN 2049 conference in Singapore in late September 2022, where LBank exhibited as a sponsor.[2]
The trademark for the new mark, filed by LBK Blockchain Co. Limited in August 2022, describes the logo as the word “LBANK” in a stylized font with a graphic representation of two circles merging together inside the letter B.[3]
In January 2025, LBank completed a comprehensive upgrade of its brand visual system, with the focus shifting to systematic improvements in trading experience and user efficiency through a restructuring of information architecture and visual expression.[4] The official website and app were relaunched with a newly designed interface and functional optimizations.[5]
Meaning and Symbolism
Kaia Wang offered multiple interpretations of the B design in the 2022 logo. She said the B “looks a bit like a match where you can create light, a strain of DNA that symbolizes life, or also it could be seen as a vertical sign of infinitas, which represents the limitless possibilities of metaverse and crypto verse.” She summarized it as “a symbol of creation, knowledge, and infinitas.”[1]
Typography and Design
The current LBank logo is a typographic wordmark consisting solely of the word “LBank” in a stylized font, with the two-circle design integrated into the letter B.[1][3] Brand asset databases list the primary brand color as a school bus yellow (hex #FFDB00) alongside black and white.[6]
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