MOAC, also known as the Mother of All Chains, is a blockchain platform developed by MOAC Blockchain Tech, Inc., a company founded in 2017 and headquartered in Palo Alto, California.[1] The project’s visual identity centers on a circular emblem featuring a white angular “M” inside a solid black circle.[2]
Design and History
In June 2018, MOAC unveiled a completely new logo and redesigned its website, as announced in the project’s weekly progress report.[3] The rebrand was described as a “brand image upgrade” and was officially put into global use on June 11, 2018.[4]
The new logo’s typography was described as simple, modern, and unified in structure, with sharp angular elements intended to convey the strength and vitality of the MOAC brand.[4] The company also filed a trademark application for the word mark “MOAC” with the United States Patent and Trademark Office on June 13, 2018, which was registered on June 25, 2019.[5]
Meaning and Symbolism
The logo’s graphic mark is derived from the first letter “M” of MOAC, and was designed to reflect the concept of distributed thinking.[4] According to the official announcement, the nodes visible in the graphic symbol represent decentralized applications (DApps) that would be built on the MOAC public chain, working together to construct a robust blockchain platform.[4]
Typography and Design
The 2018 logo features a clean, modern wordmark with a unified skeleton structure, designed for clarity and easy recognition.[4] The sharp-angle elements in the letterforms were a deliberate design choice to express the resilience of the brand.[4] The circular emblem format, with a white “M” on a black background, is the version most commonly used in cryptocurrency icon sets and token listings.[2]
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