Blocktrade is a European digital asset exchange based in Luxembourg that allows users to buy, sell, and store cryptocurrencies and other digital assets.[1] The company introduced a new logo and visual rebrand in April 2023 as part of a platform update and roadmap toward a gamified crypto trading experience.[2]
Design and History
The current Blocktrade logo was created by the company’s in-house design team. Designer Georg Gritsai, who was part of that team, shared the brand identity work on Dribbble and noted that the logo and brand guide were developed internally rather than by an external agency.[3]
The 2023 rebrand accompanied a new version of the exchange platform, which also included a new iOS app, a revamped customer onboarding process, and a redesigned website.[2] The update was part of Blocktrade’s stated roadmap toward a fully gamified trading experience, with users earning points through trading, challenges, and minigames.[2]
Prior to the 2023 rebrand, Blocktrade’s earlier visual identity was developed alongside its web and mobile applications, which were designed by an external team that published the work on Dribbble and Behance.[4]
Meaning and Symbolism
Blocktrade’s brand identity was designed to support the company’s goal of creating “the most accessible cryptocurrency and alternative asset marketplace for investors.”[3] Beyond this stated positioning, no official documentation of specific symbolic meaning in the logo’s abstract mark has been published.
Typography and Design
The Blocktrade brand identity includes a logo and a brand guide developed by the in-house design team.[3] The brand guide covers the logo’s usage and visual system, though specific typography details have not been publicly documented.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
