Nominex is a centralized cryptocurrency exchange that launched on August 28, 2019, and is registered in Victoria, Mahe, Seychelles.[1] The platform was developed over roughly two years before its public debut, with CEO Pavel Shkitin describing the exchange’s start in the fall of 2019.[2] Nominex also issues its own token, NMX, described as the first decentralized exchange token with automatic market making (AMM) functionality.[3]
Design and History
The Nominex visual identity centers on a blue logo, with the brand’s primary color documented as blue.[4] The logo is used across the exchange’s website and mobile applications, and the NMX token icon is distributed through third-party crypto asset repositories such as Trust Wallet assets.[3] The token icon is also available through Web3 icon libraries, where it is identified as representing the Nominex token used on the exchange.[5]
During the brand’s development, Nominex’s team stated it drew on best practices from the game development industry, emphasizing user engagement and entertainment in the trading experience, a concept the company called “Entertrading.”[6] No specific designer or agency has been publicly credited for the logo’s creation.
Meaning and Symbolism
The Nominex logo’s blue color has been described as representing trust.[4]
Typography and Design
The Nominex website uses a custom webfont served from the exchange’s own domain, loaded as a WOFF2 file for the site’s interface.[7] No official documentation identifies the specific typeface used in the Nominex wordmark or logo lockup.
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