EBOOST is a better-for-you energy drink and dietary supplement brand founded in 2009 by Kyle Washington, Josh Taekman, and John McDonald. The company’s visual identity has evolved alongside its product line, which includes the SUPER FUEL ready-to-drink energy drink, SUPER POWDER mixes, and pre-workout and recovery supplements. The brand is owned by Vitalize Labs, LLC, based in New York, NY. [1] [2]
Design and History
EBOOST’s visual identity has undergone at least two documented phases. The brand’s early packaging, reviewed by BevNET in 2019, featured a slim 12 oz. can with a shrink sleeve label. The label was described as “vibrant and inviting,” with a large tagline (“Your kick in a can”) as the focal point of the design. [3]
In July 2021, EBOOST debuted new branding and a reformulated liquid for its ready-to-drink line. The company stated that the new packaging better communicated the name of its RTD line as “Super Fuel.” The rebrand accompanied a reformulation that removed ingredients such as milk thistle and hovenia dulcis, and added a Blue Raspberry flavor to the existing Orange Mango line. [4]
A separate logo trademark for EBOOST was filed by Vitalize Labs, LLC on July 21, 2021, and registered on March 15, 2022, under serial number 90840135. [2]
Note that the EBOOST name is also used by unrelated entities, including a Vietnamese electric-vehicle charging company (eboost.vn) and a Peruvian energy product rebranded by Future World Products. These are separate brands with distinct visual identities. [5] [6]
Meaning and Symbolism
The brand has used the color orange as a signature element. A 2012 EBOOST blog post referenced “EBOOST orange” as a distinctive brand color, and the brand’s original product was orange-flavored. [7] [8]
An early product review from 2010 described the EBOOST package as featuring “a little logo on the front with the upward pointing arrow that looks like it is about to take off,” suggesting an upward motion motif in the early identity. [9]
Typography and Design
Documented typography details for the EBOOST logo are limited. The 2021 rebrand of the RTD line was described as featuring new packaging that better communicated the “Super Fuel” name, but specific typeface or construction details were not disclosed in available sources. [4]
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