Battery & Electric Service was a Canadian electronics and battery service company based in Montreal, Quebec. Archival records place the firm at 1124 Bleury Street in Montreal, with a receipt from the company dated July 1953 preserved in the Queen’s University Archives [1]. Additional archival material documents the company’s annual employee parties between 1951 and 1955, confirming its active presence in Montreal during that period [2].
Design and History
The Battery & Electric Service logo was designed in 1970 by Peter Hablützel at Gazette Printing Company [3]. Gazette Printing Company was a Montreal-based printing firm, and the logo was created as part of its design services for the company. The mark is categorized as a line logo with rounded and square elements, reflecting the geometric, clean-lined approach common in late-1960s and early-1970s Canadian commercial design [3].
The logo’s design coincides with a period when the company was already well established in Montreal. The 1953 receipt and the 1951-1955 employee party records predate the logo’s creation by nearly two decades, indicating that the 1970 mark was a modernization of an existing business identity rather than a founding brand [1][2].
Meaning and Symbolism
Documented symbolism for the Battery & Electric Service logo is limited. The mark is described as a line logo with rounded and square outlines, a style that conveys a straightforward, functional character appropriate for an electrical services business [3]. However, no primary source provides an explicit explanation of the symbol’s intended meaning or the specific graphic elements it contains.
Typography and Design
Specific typographic details for the Battery & Electric Service logo have not been documented in available sources. The design is known to have been produced by Peter Hablützel at Gazette Printing Company in 1970, and it is classified as a line logo with rounded and square characteristics [3]. The exact letterforms, color palette, and construction method of the mark remain unverified.
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
