Ceva, Inc. is a semiconductor and software IP licensing company headquartered in Rockville, Maryland, that provides silicon and software IP for wireless communications, sensing, and Edge AI applications [1]. On December 6, 2023, the company introduced a fresh brand visual identity, logo design, and new web domain “ceva-ip.com,” reflecting its commitment to being the partner of choice for transformative IP solutions that power the smart edge [1].
Design and History
The 2023 rebrand marked a significant visual refresh for Ceva. The company stated that it refreshed its logo, visual identity, and web domain to reflect its vision of a smarter, safer, and more interconnected Ceva-powered future [1]. The new domain, ceva-ip.com, was chosen to illustrate the company’s focus on providing a broad IP portfolio for smart edge devices and the leadership position it has built in the markets it serves [1].
The rebrand accompanied a broader strategic shift. According to CEO Amir Panush, the company had been refining its strategy, strengthening key parts of its product portfolio, and optimizing R&D efforts to focus on high-growth opportunities in low-power, connected, AI-enabled devices [1]. The company’s tagline, “Powering the Smart Edge™,” is used in connection with the refreshed identity [1].
Meaning and Symbolism
Ceva’s official trademark guidelines identify “Ceva®” as a registered trademark of Ceva, Inc. [2]. The company’s brand colors, as documented in its visual identity, include a deep blue tone (hex #122C49, named “Blue Zodiac”) and an orange accent (hex #FF9021, named “Tree Poppy”) [3]. The company describes its goal as delivering silicon and software IP to enable a smarter, safer, and more interconnected world, a philosophy reflected in the refreshed identity [1].
Typography and Design
The current Ceva logo is a typographic wordmark. The company’s trademark guidelines require that the Ceva marks be used as adjectives followed by a generic noun, with the proper ® or ™ symbol placed after the first prominent use [2]. The guidelines also specify that the complete and proper spelling of the Ceva marks must always be used, and that the marks must not be combined with third-party names, marks, or logos [2].
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
