Nichia Corporation, the Japanese chemical engineering and manufacturing company based in Anan, Tokushima Prefecture, is best known for its phosphors, LEDs, laser diodes and battery materials. The company’s primary corporate identity consists of a blue wordmark and an accompanying “N” symbol, with the corporate color blue serving as a consistent element across its brand materials.
Design and History
Nichia’s corporate identity is built around its corporate color blue, which the company references in official communications. In April 2025, Nichia introduced a new brand logo specifically for its laser light source technology, called the “NICHIA Laser” logo. This logo is affixed to products such as projectors and other video equipment that incorporate Nichia’s laser light sources. The company stated that the logo’s placement demonstrates that both the laser light source and the final products using it are provided with responsibility for “trust” and “high quality.” The logo was also designed to express the cooperative relationship between Nichia and its customer companies in raising the technical and quality standards of laser light source products.[1]
Nichia’s broader corporate identity is rooted in its corporate philosophy, “Ever Researching for a Brighter World,” which the company has understood as its management policy since its foundation. The company has organized its brand elements, including its history, shared beliefs and employee attitudes, into a structured framework called “The NICHIA Way.”[2]
Meaning and Symbolism
For the 2025 “NICHIA Laser” logo, Nichia documented specific symbolism. The logo’s color scheme is based on ai (indigo), a famous local product of the Awa region (the historical name for Tokushima Prefecture), combined with the company’s corporate color blue. According to Nichia, this expresses pride in Japanese manufacturing (monotsukuri) and confidence in quality. The logo also reflects the company’s philosophy of “Ever Researching for a Brighter World,” emphasizing the pursuit of a brighter future. The design highlights the linearity characteristic of laser beams, embodying the vision of “illuminating the world with lasers from the land of Awa.”[1]
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