Elgato is a German-American brand of audiovisual technology for content creators, known for products such as capture cards, Stream Deck controllers, and Key Light studio lighting. The company was founded in 1999 and was acquired by Corsair Gaming, Inc. in 2018, with operations based in Germany and California.[1]
Design and History
The Elgato logo consists of a minimalist black cat silhouette paired with a lowercase wordmark. The name “Elgato” comes from the Spanish word for cat, making the cat icon a literal representation of the brand name.[2] The brand’s visual identity has remained consistent through its major corporate transition: when Corsair acquired Elgato Gaming in June 2018, the press release explicitly stated that Elgato would continue as a separate brand within Corsair, preserving its distinct identity.[3]
Elgato’s product history began with the EyeTV collection, launched in 2002, which allowed users to watch and record television on computers.[3] The brand later expanded into gaming capture hardware and content creation tools, with the Elgato Gaming line becoming the company’s primary focus before the Corsair acquisition.[3]
Meaning and Symbolism
The cat silhouette directly reflects the brand name, which derives from the Spanish term for “the cat.”[2] The monochrome black design allows the logo to work across a wide range of product surfaces, from compact capture card housings to software interfaces, without competing with the equipment’s functional aesthetic.
Typography and Design
The Elgato wordmark uses lowercase letterforms in a clean, modern sans-serif style, as seen in the official logo file available through Wikimedia Commons.[4] The lowercase treatment gives the brand an approachable, contemporary character that distinguishes it from the aggressive all-caps styling common in gaming peripheral branding. The logo’s simple construction makes it highly legible at small sizes, which suits its use on compact hardware devices.
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