iiyama is a Japanese display manufacturer founded in 1973 by Kazuro Katsuyama in Nagano, Japan, producing computer monitors, large-format displays and touchscreen solutions [1]. The company name derives from the city of Iiyama in Nagano Prefecture, where the business originated [2].
Design and History
The iiyama logo is a typographic wordmark consisting of the lowercase wording “iiyama” with an infinity symbol placed above the two letters “i” [3]. The mark was registered as a trademark in 2015 by Iiyama Benelux B.V., acting on behalf of Iiyama Corporation [4].
An earlier trademark filing from 2007 describes a related mark consisting of the literal elements “II” and “IIYAMA”, with both sets of lowercase “i”s dotted by infinity symbols [5]. This indicates that the infinity symbol above the “ii” has been a recurring element of the identity across different versions of the mark.
In 2018, iiyama introduced a new logo for its G-Master gaming monitor line. The G-Master logo was inspired by the flag of the city of Iiyama in Japan, the company’s home town [6]. The change was made to add a graphic symbol common to all monitors in the G-Master series [7].
Meaning and Symbolism
The infinity symbol above the “ii” in the iiyama wordmark is the most distinctive element of the identity. The trademark registration for the current mark explicitly identifies the design element as an infinity symbol [3]. The earlier 2007 filing likewise describes the same infinity symbol element [5].
For the G-Master gaming sub-brand, the 2018 logo redesign drew directly from the flag of Iiyama city, tying the gaming line’s visual identity to the company’s geographic origins [6].
Typography and Design
The iiyama wordmark is rendered in a bold, blue typographic style. Brand asset data lists the primary brand color as Cerulean Blue with the hex code #254AA5 [8]. The official iiyama website offers downloadable versions of the logo in both RGB and CMYK formats for press and digital use [9].
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
