Dainippon Screen Mfg. Co., Ltd. was the corporate name of the Japanese electronics and printing equipment manufacturer that, in 2014, reorganized under a holding company structure and rebranded as SCREEN Holdings Co., Ltd. [1] The company traces its roots to the Ishida Kyokuzan Printing Works, founded in Kyoto in 1868, and adopted the “screen” name after producing Japan’s first glass screens for photographic reproduction in 1934. [2]
Design and History
The current SCREEN mark is a typographic wordmark consisting of the word “SCREEN” in blue. This is documented in trademark registrations held by SCREEN Holdings Co., Ltd., which describe the mark as “the word ‘SCREEN’ which appears in the color blue.” [3] The blue color is claimed as a feature of the mark in registrations across multiple jurisdictions, including the United States, Australia, and the United Kingdom. [4] [5]
The 2014 rebranding was a significant identity event. According to the company’s official history, SCREEN “retired the name ‘Dainippon’ and rebranded as simply ‘SCREEN'” as part of the transition to a holding company structure. [1] The company’s management has noted that it has “consistently used ‘screen’ in our company name since our growth story started with the said venture.” [2]
Prior to the 2014 rebrand, the company had already used the SCREEN wordmark. A trademark application filed in August 2008 by Dainippon Screen Mfg. Co., Ltd. for the word “SCREEN” describes the mark as appearing in blue, indicating that the blue wordmark predates the corporate name change. [6]
Meaning and Symbolism
The company’s official history explains that the “screen” name derives from its founding product: glass screens for photographic reproduction, which the company first succeeded in producing in Japan in 1934. [2] The retention of this name through the 2014 rebranding reflects the company’s origins in screen production technology.
Typography and Design
The SCREEN wordmark is described in trademark records as a stylized word in blue, but the specific typeface used is not documented in official sources. [3] The mark functions as a standalone wordmark without accompanying symbols or icons in the registered trademark.
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