Order-Mation was a trademark filed by Monroe International, Inc., a New Jersey-based business equipment company, for a merchandising ordering service. The mark was first used in commerce on February 28, 1963, and the application was filed with the U.S. Patent and Trademark Office on October 21, 1963. It was registered on July 20, 1965, and the registration later expired.[1]
Design and History
Monroe International, Inc. was the renamed entity of the Monroe Calculating Machine Company, a firm headquartered in Orange, New Jersey, that produced calculating machines and business equipment. By 1964, the company operated as a division of Litton Industries under the name Monroe International, Inc.[2]
The Order-Mation trademark was registered under Class 35 (Advertising & Business) for a service comprising “consultation, advice, instruction, and guidance in selection of equipment for a merchandising ordering service.”[1] The mark was associated with Monroe’s push into automated ordering systems for retail merchandising during the early 1960s, a period when the company was expanding beyond its traditional calculating machine line into broader business systems.
No primary documentation has been located that verifies the visual appearance of the Order-Mation logo, its designer, or any specific design intent. The trademark record confirms only the name, owner, dates, and service classification. Any description of the mark’s graphic form, color, or typography would be speculative.
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