Hanwha Solutions is a South Korea-based energy and materials company operating within the Hanwha Group. Its corporate identity is built on the Hanwha Group’s shared symbol mark, the “Tricircle,” which the company presents on its official website as its corporate logo. The mark consists of three circles that are described as evolving, expanding, and symbolically growing infinitely into the universe through ceaseless transformations and innovations. The company states that the logo reflects its philosophy of creating a better tomorrow for customers, society, and humanity, and that it is a harmonious rendering of the dynamic energy of Hanwha. [1]
Design and History
The Tricircle is the Hanwha Group’s shared corporate symbol, used across its affiliated companies, including Hanwha Solutions. According to the Hanwha Group’s official corporate identity documentation, the symbol mark is described as the combination of dynamic circles in three different color tones. It is positioned as an essential element of Hanwha’s corporate branding and a reference point from which the brand identity is visualized symbolically. [2]
The Hanwha Solutions website presents the Tricircle as its CI (corporate identity), alongside a separate logotype. The company’s Korean-language CI page describes the mark as consisting of three circles that infinitely evolve, expand, and grow into the universe through constant change and innovation. [3]
Hanwha Solutions was formed through the combination of the Chemical, Qcells, and Insight divisions, as stated on the company’s Chinese-language corporate page. [4] The company’s current identity uses the group-level Tricircle symbol rather than a distinct corporate mark of its own.
Meaning and Symbolism
The Hanwha Group’s official CI documentation explains that the Tricircle is composed of three circles that limitlessly evolve and grow through constant changes and innovations. Through a creative combination, the three circles represent the group’s core values, visions, and businesses. They also visualize Hanwha evolving into a world-class corporation that contributes toward the balanced development of customers, society, and mankind. The mark is said to harmoniously express an image where the dynamic energy of the Tricircles expands and grows limitlessly. [2]
The Korean-language CI page of the Hanwha Group adds that the three circles symbolize the group’s core values, vision, and three business divisions, and that the mark conveys the image of dynamic energy expanding and growing without limit. [5]
Typography and Design
The Hanwha Group’s CI system specifies that the Tricircle is constructed from three circles in three different tones of the group’s representative color, Hanwha Orange. The official color regulations list three orange tones with specific RGB values: Hanwha Orange 100% at RGB 243/115/33, Hanwha Orange 70% at RGB 248/155/108, and Hanwha Orange 50% at RGB 251/181/132. The regulations also specify Hanwha Black 100% at RGB 0/0/0. These color specifications are published by Hanwha Group affiliates including Hanwha Global and Hanwha Aerospace. [6] [7]
The Hanwha Group’s CI documentation also describes the construction rules for the symbol mark, noting that the three circles are positioned with the first circle at the top, the second in the middle, and the third at the bottom. The regulations state that the identifier’s form, proportion, and color must not be altered and that only the specified forms may be used. [5]
The Hanwha Solutions website presents the symbol mark and logotype as separate components of its CI system, with the logotype appearing alongside the Tricircle symbol. [1]
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