Nederlandse Gasunie, the Dutch state-owned gas infrastructure company, has used a flame-based logo mark since the 1960s. The original symbol was designed by Dutch graphic designer Otto Treumann in 1965, a figure known for his work for the Anne Frank Foundation, the Stedelijk Museum and publisher Wolters Kluwer.[1][2]
Design and History
Treumann’s 1965 design for Nederlandse Gasunie is documented in logo reference sources as the origin of the company’s symbol.[1] The mark is described in design commentary as a stylized flame that also reads as a gas pipeline, fusing the company’s energy focus with a sense of movement.[3] A forum discussion on flaming logos notes how the “G” in the Gasunie mark is transformed into a flame-like form.[3]
In 1990, the design firm Tel Design, based in The Hague, worked on the corporate identity for Nederlandse Gasunie NV, including logo research and the development of a new corporate style.[4] The 1990 work is documented in the NAGO archive as “Ontwikkeling bedrijfsstijl” (development of corporate style) for Nederlandse Gasunie NV.[4]
Meaning and Symbolism
The flame in the Gasunie logotype represents natural gas as a volatile product, according to a 1990 design reference from the collection “World Trademarks and Logotypes III.” The same source states that the color blue in the flame symbolizes full combustion and the effective use of the resource.[4]
Gasunie remains a public network operator fully owned by the Dutch State, managing and maintaining infrastructure for large-scale transport and storage of gases in the Netherlands and northern Germany.[5]
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