REC Group, formerly known as Renewable Energy Corporation, is a solar panel manufacturer founded in Norway in 1996 and headquartered in Singapore.[1][2] The letters “REC” originally stood for Renewable Energy Corporation.[3] The company describes itself as a known and strong brand in the global solar industry.[4]
Design and History
REC’s visual identity has been registered as a trademark in two forms: a “REC (device in colour)” mark and a “REC (word mark)” in black and white, both filed by REC Solar Holdings AS.[5][6] The color device mark is registered as a flat, colored trademark, indicating that the logo’s color scheme is a formal part of its protected identity.[5]
The company’s corporate structure changed significantly in 2013, when the REC Group was separated from Renewable Energy Corporation ASA, which became known as REC Silicon ASA.[3] A Danish industry report from that year noted that the REC brand and logo would remain with the newly established company REC Solar.[7] In 2015, REC was acquired by the Norwegian group Elkem and delisted from the Oslo stock exchange.[3]
Meaning and Symbolism
REC’s official brand page emphasizes its vision of “Energy for all, direct from the sun” and its mission of “Renewables Empowering Communities.”[4] However, the company does not publicly document specific symbolic meanings for the elements or colors of its logo. The trademark registration confirms only that the device is registered in color, without detailing what the colors represent.[5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
