SNC-Lavalin was a Canadian engineering and project management firm headquartered in Montreal. In September 2023, the company retired the SNC-Lavalin name and logo, rebranding as AtkinsRéalis. The new identity brought together the former SNC-Lavalin, Atkins and Faithful+Gould brands under a single name and visual platform.[1]
Design and History
The SNC-Lavalin logo, used until the 2023 rebrand, featured the company name in a clean wordmark accompanied by an abstract symbol. The mark was rendered in a deep blue tone. Photographs from April 2019 show the logo displayed on signage outside the company’s Montreal headquarters.[2]
On September 12, 2023, SNC-Lavalin Group Inc. announced it was rebranding to AtkinsRéalis. The company stated that as of September 13, the new brand and associated visual identity would be used on all communications materials.[3] The rebrand consolidated roughly 37,000 employees who had previously worked under the SNC-Lavalin, Atkins and Faithful+Gould names into one unified brand.[1]
The brand development phase was led by Interbrand, a global branding consultancy. Cossette, a Canadian creative agency, supported Interbrand in building the brand ecosystem and later led the global launch campaign in partnership with MRM.[1]
Meaning and Symbolism
The AtkinsRéalis name combines “Atkins,” a legacy brand well established in the company’s international markets, with “Réalis,” a coined term inspired by the city of Montreal and the company’s French-Canadian roots. “Réalis” also resembles the French verb “réaliser,” meaning to realize or make something happen, which highlights the company’s focus on outcomes and project delivery.[1]
Interbrand described the new identity as centered around the idea of “brilliance,” with the typefaces, colour palette and monogram all inspired by the concept of collaborative energy and the impact it can make.[4]
Typography and Design
As part of the AtkinsRéalis identity, Interbrand developed two bespoke typefaces: Gamechanger and Bienvenue. Gamechanger serves as the headline typeface, designed to create impact. Its character spacing, strong forms and structured appearance were intended to echo the exacting nature of the company’s engineering work.[5]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
