Saras S.p.A. is an Italian energy company founded in May 1962 by Angelo Moratti under the name S.A.RA.S. (Società Anonima Raffinerie Sarde). The company operates one of the largest refineries in the Mediterranean at its Sarroch industrial site in Sardinia, and also produces electricity through an IGCC plant and wind farms. In June 2024, the Moratti family sold its shares to the Vitol Group, which acquired full ownership and delisted Saras from Euronext Milan. [1]
Design and History
The Saras logo is an oval emblem featuring the company name in white lettering on a blue background. The mark is available in vector formats through the company’s official website, which is listed as www.saras.it/en. [2]
Wikimedia Commons hosts two versions of the logo: a raster image file (Saras logo.JPG) and a vector file (Saras.svg), both categorized under the company’s official branding assets. [3]
Documentation from the Italian Wikipedia file history indicates that a restyling of the Saras mark was carried out in 2019, with a new version of the file “Marchio SARAS spa.png” uploaded on January 9, 2020, explicitly described as a “Restyling del marchio realizzato nel 2019” (brand restyling carried out in 2019). [4]
A 2018 press release from Saras itself references a “logo no more in use” in the context of counterfeit letterhead, confirming that the company had changed its logo prior to that date. [5]
Meaning and Symbolism
The company name S.A.RA.S. is an acronym for Società Anonima Raffinerie Sarde, reflecting its origins as a Sardinian refining company. [1] The oval emblem format and the blue-and-white color scheme are documented in the logo files hosted on Wikimedia Commons, though no official source provides a documented interpretation of the colors or the oval shape. [3]
Typography and Design
The Saras wordmark appears in white capital letters within the blue oval emblem. The lettering style is visible in the official logo files, but no authoritative source documents the specific typeface used or the design agency responsible for the mark. The 2019 restyling is documented in the file history of the Italian Wikipedia upload, but the designer or agency behind that update is not identified in available sources. [4]
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