B.B. Studio was a Japanese video game development company headquartered in Minato, Tokyo, and a subsidiary of Bandai Namco Entertainment. It was formed on April 1, 2011, through the merger of two Bandai Namco subsidiaries, BEC and Banpresoft, and was best known for developing the Super Robot Wars series and titles in the Mobile Suit Gundam franchise. On March 1, 2025, the company changed its name to Bandai Namco Forge Digitals, retiring the B.B. Studio identity. [1]
Design and History
The B.B. Studio name and identity were introduced in 2011 when Bandai Namco merged BEC and Banpresoft to streamline its gaming subsidiaries. The company continued to use the Banpresto name on its products until February 2014, when Bandai Namco decided that all its video games would carry only the Bandai Namco name. [2]
On March 1, 2025, the company officially changed its name to Bandai Namco Forge Digitals. The new name was explained by the company as combining two concepts: “Forge,” referring to skilled artisans creating high-quality works, and “Digitals,” meaning having unlimited potential. The studio said it would continue developing games such as Mobile Suit Gundam Battle Operation 2 and Mobile Suit Gundam SEED: Battle Destiny Remastered. [3]
Following the rebranding, the studio’s new president, Hirofumi Inagaki, stated that the company would continue to focus primarily on the Super Robot Wars and Gundam Battle Operation series, while also expanding into other forms of digital content beyond games. [4]
Meaning and Symbolism
The B.B. Studio wordmark was a typographic logo that placed the company name at the center of its identity. The “B.B.” initials referenced the two merged companies, BEC and Banpresoft, that formed the studio in 2011. [2]
The successor name, Bandai Namco Forge Digitals, was explicitly defined by the company: “Forge” represents skilled artisans creating high-quality works, while “Digitals” represents unlimited potential. The company stated it would continue to create works that bring “emotions that exceed expectations.” [5]
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