Chucklefish is an independent games studio and publisher based in London, UK, founded in 2011 by Finn Brice. The company is best known for developing Starbound and Wargroove, and for publishing titles such as Stardew Valley and Risk of Rain. [1]
Design and History
The Chucklefish logo depicts a stylized fish, a direct visual reference to the company name. The mark is rendered in a bold orange, with the wordmark “Chucklefish” set beside it in a clean, rounded typeface. The company’s brand colors include the orange hue #FB901D, identified as “Tree Poppy,” alongside secondary greens such as #71CE7E (“Mantis”) and #5B9540. [2]
An early version of the logo, documented on the Starbound community wiki, shows a more detailed fish illustration with a darker, sketch-like style. This original design was later replaced by the current, simplified flat orange fish mark. [3] The current logo was uploaded to the wiki in January 2020, indicating a recent refresh of the identity. [4]
The German games database OGDB lists multiple logo variants for Chucklefish, with entries marked “Firmenlogo seit 2014,” “Firmenlogo seit 2016,” and “Firmenlogo seit 2018,” suggesting the company has updated its visual identity several times since its founding. [5]
Meaning and Symbolism
The fish symbol is a literal representation of the company name “Chucklefish,” a playful portmanteau combining “chuckle” and “fish.” The orange color used in the current mark is a warm, energetic hue that stands out against the darker backgrounds commonly used in the company’s game marketing materials. The simplified flat design of the current logo reflects a modern approach to branding, moving away from the more detailed illustration of the original mark toward a cleaner, more scalable icon.
Typography and Design
The Chucklefish wordmark uses a rounded, friendly sans-serif typeface that complements the playful fish icon. The letterforms are bold and evenly spaced, ensuring legibility at small sizes such as app icons and social media avatars. The combination of the orange fish and the dark or neutral wordmark creates a distinctive two-tone identity that is consistent across the company’s website, press kits, and game launch screens. [1]
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