Reeves Broadcasting Corp was a New York-based media company active in the 1960s, owning television and radio stations in Charleston, Huntington, Baltimore and Bakersfield, along with cable systems in several states.[1] The company also furnished sound recording and video-tape services through its studio division in New York.[2] It was owned by Hazard E. Reeves, a pioneer in magnetic stereophonic sound for motion pictures.[3]
Design and History
In 1968, Reeves Broadcasting Corp introduced a new corporate logo. The mark was designed by Curt Loewy and Ken Saco, who were associated with the design firm Ken Saco Associates, Inc., a graphic design practice based in Rye, New York.[4] Ken Saco Associates was an active design studio in the early 1960s, with work appearing in AIGA’s Design and Printing for Commerce collections during that period.[5]
The 1968 logo used a clean, modern mark intended to signal the company’s place in the entertainment industry. Its streamlined form suggested both broadcast signals and forward motion, reflecting the era’s optimism about television’s reach. The logo’s simplicity made it versatile for on-air use, a practical consideration for a growing media company.
Meaning and Symbolism
The logo’s streamlined form was designed to evoke broadcast signals and forward motion, aligning with the company’s position in the television and radio industry. The clean, modern aesthetic was characteristic of corporate identity work in the late 1960s, when many media companies adopted simplified marks that could be reproduced effectively across print and broadcast applications.
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