Splash Damage Ltd is a British video game developer based in London, founded in 2001, that specializes in multiplayer first-person shooter games.[1] The company’s name and logo are registered trademarks of Splash Damage Ltd in the United Kingdom and/or other countries.[2]
Design and History
The Splash Damage logo is available as an SVG file on Wikimedia Commons, indicating a vector-based mark.[3] Brand asset tracking service Brandfetch lists the company’s brand colors as including the orange hex code #F5822A (named “Tango”), along with white (#FFFFFF) and a near-black tone (#050100).[4]
In 2021, Splash Damage celebrated its 20th anniversary with a dedicated “SD20” logo used on a limited merchandise range, including t-shirts and a long sleeve shirt.[5] The anniversary logo was a special variant created for the milestone rather than a replacement of the studio’s standard identity.
Earlier versions of the studio’s visual identity existed as well. A 2006 archived German Wikipedia entry shows the company used a different logo file (SplashDamageLogo.gif) at that time, suggesting the mark has evolved over the company’s history.[6]
Meaning and Symbolism
The studio’s name references the gaming term “splash damage,” which describes area-of-effect damage in first-person shooters. According to a forum post from the company’s own community, co-founder Paul Wedgwood wanted to use the name because it represented a higher level of gaming in first-person shooters.[7] The name directly ties the studio’s identity to the genre it specializes in.
No official documentation has been published by Splash Damage describing the specific symbolism of the current logo’s abstract form. The orange color (#F5822A) is the most distinctive element of the brand palette, but the company has not publicly stated a meaning behind the color choice.[4]
Typography and Design
The current logo is available in vector format, allowing it to scale across applications from small icons to large-format displays.[3]
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