SUPERHOT is the visual identity of the Polish independent game studio SUPERHOT Team, based in Łódź, and the title of its debut first-person shooter franchise. The studio began as a group of friends who created a prototype during the 7 Day FPS game jam in August 2013, later expanding into a full studio after a successful Kickstarter campaign.[1] The SUPERHOT trademark is registered to SUPERHOT Sp. z o.o. of Łódź, Poland.[2]
Design and History
The SUPERHOT logo is a typographic wordmark that spells the game’s title in all capital letters. The mark is most commonly seen in red, as documented in press coverage of the game’s interface and promotional materials.[3] Brand asset databases list the primary brand color as a dark red with the hex code #A90E0F, alongside white.[4]
The wordmark’s red-and-white palette mirrors the game’s minimalist art direction. According to art director Marcin Surma, the game’s visual style uses three principal colors: white for the environment, black for interactive objects, and red for enemies.[5] The logo’s red lettering directly echoes the red used for enemy figures within the game world.
The studio’s official website identifies the team as the creators of SUPERHOT, SUPERHOT: MIND CONTROL DELETE, and SUPERHOT VR.[4] The same wordmark treatment is used across these franchise titles, maintaining visual continuity across the series.
Meaning and Symbolism
The SUPERHOT logo’s red color is consistent with the game’s core visual language, in which red is reserved for enemies and threats within the stark white game environments.[5] The typographic approach places the brand name itself at the center of the identity, with no additional icon or emblem. The wordmark’s all-caps styling and bold letterforms give it a direct, assertive character that matches the game’s minimalist aesthetic.
Typography and Design
Typography analysis identifies the SUPERHOT logo as using the Roboto typeface, a neo-grotesque sans-serif family developed by Google. The logo reportedly employs both Thin and Bold weights of the typeface, and retains an older version of Roboto that predates the font’s 2014 update.[6] This source is a fan-run typography database, so the identification should be treated as an informed observation rather than an official studio confirmation.
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