Ustwo, stylized as ustwo, is a London-based digital product studio founded in 2004 by childhood friends Matt “Mills” Miller and John “Sinx” Sinclair. The studio is best known for creating the BAFTA award-winning mobile game Monument Valley and for designing digital products and services for global clients. The company’s name itself derives from the founders’ friendship, chosen when they set up the studio in 2004. [1] [2]
Design and History
The current ustwo logo is a typographic wordmark that presents the company name in lowercase letters. The mark is available in black and white versions, allowing it to be placed on either light or dark backgrounds depending on the context. [3] The wordmark format places the brand name at the center of the identity, with no additional icon or symbol accompanying it in the primary lockup.
Ustwo was founded in November 2004 in the Shoreditch district of London. [4] The studio has since grown to operate in multiple locations, including London, New York, Malmö, and Lisbon, and is employee-owned and B Corp certified. [5] The company’s official website and brand assets are managed under the ustwo.com domain, with the studio’s brand identity documented through its digital presence. [6]
Ustwo also operates a separate games division, ustwo games, founded in 2013, which uses its own distinct branding for game titles such as Monument Valley and Alba: A Wildlife Adventure. [7] The parent studio’s wordmark remains the primary identity for the broader company.
Meaning and Symbolism
The ustwo name reflects the founders’ personal connection. Matt Miller and John Sinclair, who met as children, named the company “ustwo” when they established it in 2004, a direct reference to the two of them working together. [2] The lowercase styling of the wordmark, consistently rendered as “ustwo” across official communications, reinforces the informal, collaborative tone the founders established from the studio’s earliest days. [1]
Typography and Design
The ustwo wordmark is a typographic lockup with no accompanying symbol. The lowercase lettering is the sole graphic element of the primary logo. The mark is designed to work in black or white, giving it flexibility across print, digital, and environmental applications. [3] No specific typeface name or designer attribution for the wordmark has been publicly documented.
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