TYPE-MOON is a Japanese game brand operated by the company Notes Co., Ltd., best known for visual novels such as Tsukihime and the Fate series. The brand’s logo, which appears throughout its official website and product releases, pairs the wordmark “TYPE-MOON” with a graphic symbol rendered in blue and yellow.
Design and History
TYPE-MOON began as a doujin (self-published) circle formed in 1999 around artist Takashi Takeuchi and writer Kinoko Nasu, releasing the visual novel Tsukihime in December 2000. The group transitioned to a commercial company in 2003, establishing the limited company Notes, and released its first commercial title, Fate/stay night, in January 2004. The company name TYPE-MOON derives from Nasu’s earlier work Notes., and the brand is also known under the name Notes.[1]
The current TYPE-MOON logo consists of the brand name in lettering accompanied by a graphic symbol. The symbol portion of the logo uses blue and yellow, while the wordmark text is rendered in black.[2] The logo is displayed prominently on the official TYPE-MOON website, which notes that all rights to the logo and site content belong to TYPE-MOON.[3]
An SVG vector version of the logo, credited to TYPE-MOON as the trademark holder, was created based on the official website and has been available since at least 2012.[4]
Meaning and Symbolism
The moon is a central motif throughout TYPE-MOON’s creative works, appearing as a recurring thematic element in its stories.[5] The brand name itself references the concept of a “type” of moon, a term used within the fictional universe of Tsukihime to denote the ultimate lifeform of a celestial body.[6] However, no official documentation has been found that explicitly explains the intended symbolism of the logo’s blue and yellow color scheme or its graphic form.
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