Vox Media is a digital media company known for its portfolio of editorial brands, including Vox, New York Magazine, The Verge, Eater, and Polygon. The company’s corporate visual identity was redesigned in 2019, replacing an earlier mark that included a shield-like symbol.
Design and History
Vox Media introduced its current corporate logo and visual identity in November 2019, coinciding with the company’s merger with New York Media. CEO Jim Bankoff and President Pam Wasserstein announced the rollout in a note to staff, describing it as “a bold, modern logo and design aesthetic” intended to be “functional, beautiful, and intentional in its simplicity, no frills or embellishments.” The new identity was designed to anchor the expressive logos of the company’s diverse editorial properties without upstaging them.[1]
The redesign was developed by New York’s Triboro Design studio in collaboration with Vox Media’s internal design team. Credit for the identity goes to David Heasty and Stefanie Weigler of Triboro Design, along with Georgia Cowley, Krystal Stevens, Courtney Leonard, Josh Laincz, Alex Medina, and Victor Ware of Vox Media Design.[2]
According to Phil Delbourgo, who oversaw the project as Vox Media’s Chief Product Officer, the previous logo included a shield-like symbol that “had lost any context or meaning and felt like unnecessary adornment.” The new mark was designed to reflect the company’s evolution from a digital publisher into a more diversified modern media company, with an emphasis on durability and resiliency.[2]
Meaning and Symbolism
The logo is constructed from the three letterforms that spell “Vox,” each of which can be reduced to a simple geometric shape: a triangle (V), a circle (O), and a square (X). The remaining letterforms respect that geometry, with the V shape mirrored in the letter M of “media.” This elemental approach was intended to express simplicity in design while allowing the more expressive logos of the company’s editorial brands to stand out.[2]
Typography and Design
As a companion to the reductive logo, Triboro also created a custom display font intended to provide “a kinetic forward leaning counterpoint to the logo.” The identity system was designed to work across Vox Media’s corporate materials while remaining separate from the individual brand identities of properties like The Verge, Vox, and Eater, each of which maintains its own visual language.[2]
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