Vainglory is a multiplayer online battle arena (MOBA) game developed by Super Evil Megacorp, first announced alongside the iPhone 6 in 2014. The game’s visual identity is centered on a typographic wordmark that has been used across its branding and marketing efforts.
Design and History
The Vainglory logo is a typographic wordmark featuring the game’s name in stylized lettering. The mark is available in vector format, with a version hosted on Wikimedia Commons at 512 × 366 pixels, indicating a horizontal lockup suitable for use across digital and print applications.[1]
In 2015, the digital agency BASIC/DEPT® (formerly BASIC) was brought in to refine the Vainglory brand and build a new vainglorygame.com website. The agency’s case study states that together with Super Evil Megacorp, they “established a strategy to realize its brand ambitions of better engaging and serving users, creating a flexible and consistent design system across its brand marketing efforts.”[2] This work focused on the broader brand system and digital experience rather than a specific logo redesign.
Vainglory was developed by Super Evil Megacorp, a company based in San Mateo, California.[3] The game was touted by Apple as having built the best gaming graphics engine on iOS, and it grew to a community of 1.5 million monthly users around the time of the BASIC/DEPT® engagement.[2]
Meaning and Symbolism
The Vainglory wordmark functions primarily as a typographic identifier, placing the brand name at the center of the identity. The game’s name itself refers to excessive or unwarranted pride in one’s achievements, a theme reflected in the game’s competitive MOBA gameplay where players battle to destroy the enemy’s Vain crystal.[4]
No official documentation has been found that assigns specific symbolic meaning to the logo’s letterforms or any accompanying iconography. The identity relies on the wordmark itself rather than a separate emblem or symbol.
Typography and Design
The Vainglory wordmark uses custom lettering with distinctive angular cuts and sharp terminals, giving the mark a technological and competitive character appropriate for a mobile esports title. The letterforms are tightly spaced and feature a consistent stroke weight throughout.
While the exact typeface has not been officially identified, the logo is available as a vector SVG file, indicating the mark was designed as a custom lockup rather than set in an off-the-shelf font.[1] The wordmark appears in monochrome, allowing it to be reproduced flexibly across the game’s dark, high-contrast visual style.
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