WazzApps is a mobile games development studio founded in 2014 and originally based in Novosibirsk, Russia [1]. The company creates mobile games and applications played by millions of people worldwide [2]. Its current website lists an address in Limassol, Cyprus [3].
Design and History
WazzApps initially created its own name and logo, but after two years the studio considered both outdated and commissioned a redesign [4]. The Moscow-based design studio Art. Lebedev Studio took on the task, with designer Alyona Malashenko credited for the final logo [5].
The studio wanted a logo that would convey ambition, high-tech sensibility and wit, while also working well on merchandise such as hoodies, spinners and t-shirts [5]. The resulting concept writes the company name in pixels. At first glance the mark appears to be a chaotic combination of bright pixels or a QR code from another planet, but on closer inspection the letters become visible, arranged in colorful steps [5].
The design process, documented by Art. Lebedev Studio, shows an art director refining the pixel letterforms through multiple iterations. Specific adjustments included cutting off a pixel from the bottom left and right of the W, removing two top side pixels from the A, making the Z with a one-pixel diagonal line, and changing the central cross from red to another color [4]. The art director also requested that similar colors not touch each other and that the first A be highlighted with stronger contrast against the W beneath it [4].
Meaning and Symbolism
The pixel-based wordmark plays on the company’s identity as a mobile games developer, using a visual language associated with digital screens and retro gaming. The logo’s elements, pixel letters and solid pixels of various colors, can be combined in an endless variety of recognizable patterns in the company’s signature style [5].
Typography and Design
The wordmark is constructed from pixel-style letterforms rather than a conventional typeface. The letters are built from individual square pixels arranged in colorful steps, with the design allowing for flexible pattern combinations across brand applications [5]. Brand color data associated with the WazzApps identity includes a vivid violet tone and a brown rust tone [6].
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