ClassPass is a fitness and wellness subscription platform that gives members access to classes and venues across multiple studios and gyms. Its current visual identity dates to a 2018 rebrand that introduced a new logo, custom typeface and color palette, replacing the company’s original mark.
Design and History
ClassPass debuted in 2013 and unveiled a new brand look in July 2018, timed to its five-year anniversary, with the goal of expanding its customer base and entering new markets.[1] The redesign was led by ClassPass creative director Greg Hathaway, who had joined the company about a year earlier.[1] ClassPass collaborated with Brooklyn-based design studio Triboro on the new identity.[2]
Before the rebrand, the ClassPass logo consisted of the letter “C” glowing in a gradient of turquoise and ultramarine against a navy blue background.[2] The new logo takes the shape of an oval that curves in the middle, forming a monogram of the letters “C” and “P.”[3] The design was described as abstractly blending the letters “C” and “P” in an upward and forward motion, with a distortion effect that resembles the motion of a StairMaster.[2]
In 2021, ClassPass was acquired by Mindbody Inc.[4] In June 2025, Mindbody, ClassPass and Booker were united under a new parent brand, Playlist Technologies, with each company continuing to operate independently under its own name.[5]
Meaning and Symbolism
The 2018 logo was designed to convey motion and action. The oval monogram curves in the middle “like it’s rippling in water,” with a dynamic quality intended to inspire action and motion, reflecting what the brand does.[3] The redesign was part of an effort to align the visual identity with the company’s original mission of connecting users with fitness classes.[2]
Typography and Design
The 2018 rebrand introduced a custom typeface called Circuit, designed as a rounded and sporty font.[2] The name Circuit was chosen to highlight connection and progress.[6] The rebrand also included updated colors and a brand voice update.[6] The new color palette featured an electric blue described as immediately striking, allowing the crisp white outline of the logo and wordmark to stand out.[7]
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