Patterson Companies, Inc. is a distributor of dental and animal health products and related services across North America and the United Kingdom, headquartered in Saint Paul, Minnesota. The company was formerly known as Patterson Dental Company and changed its name to Patterson Companies, Inc. in June 2004. [1]
Design and History
The current Patterson Companies logo consists of two inverted curved bars, wider at one end and narrowing to a point at the other, positioned above the word “PATTERSON.” This mark was filed with the USPTO on December 15, 2011, and registered on March 19, 2013, under registration number 4306337. [2] [3]
The same two-bar device appears in related Patterson sub-brand marks. The “PATTERSON VETERINARY” trademark, registered in 2013, uses the identical description: two inverted curved bars above the word “PATTERSON.” [4] A separate “PATTERSON LOGISTICS” filing from January 2011 describes “opposing curved geometric forms” paired with the wording. [5]
An earlier Patterson word mark, filed May 11, 2005, also carried design search codes for curved bars, indicating that the curved-bar motif has been part of the company’s visual identity since at least that time. [6] The 2005 filing date coincides with the period immediately following the company’s June 2004 name change from Patterson Dental Company to Patterson Companies, Inc. [1]
Meaning and Symbolism
USPTO records describe the mark only in formal terms, noting the two inverted curved bars above the wordmark. [2] The company’s own website does not publish a brand narrative explaining the logo’s symbolism. [7]
Typography and Design
[3] The mark is described in registration documents only by its geometric elements: the two curved bars and the word “PATTERSON.” [2]
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