Labcorp, formally Laboratory Corporation of America Holdings, is a global life sciences company headquartered in Burlington, North Carolina, providing diagnostic testing and drug development services. In December 2020, the company introduced a new brand identity and logo to highlight its role as a trusted source in healthcare and to unify its diagnostics and drug development businesses under the Labcorp name. As part of the rebrand, the Covance drug development business became Covance by Labcorp, with all brands and global locations transitioning to Labcorp-branded names throughout 2021. [1]
Design and History
The current Labcorp logo consists of three concentric circles in azure, cerulean and turquoise, followed by the term “labcorp” in lower-case bold black letters. The colors azure, cerulean, turquoise and black are claimed as features of the mark in the company’s trademark registration. [2] The mark was filed with the U.S. Patent and Trademark Office in May 2021. [3]
The 2020 rebrand was announced on December 16, 2020, with the company stating it was “evolving its brand identity to highlight the pivotal role the company plays in healthcare and showcase the power of the company’s diagnostic and drug development offerings.” The new brand story reflected Labcorp’s commitment to serving as “a source for advancing health and powering clear, confident decisions.” [1]
Prior to this redesign, Labcorp’s logo featured a graphic double helix motif in gradient blues positioned to the left of the company name. The earlier mark evoked DNA strands, reflecting the company’s scientific and life sciences focus. [4]
Meaning and Symbolism
The three concentric circles in the current logo carry documented meaning tied to Labcorp’s brand positioning as a “trusted source.” According to the company’s brand communications, the innermost circle represents Labcorp itself in its role as the source of health diagnostics, the middle circle represents the company’s direct customers, and the outermost circle represents how Labcorp shares its work with the world to advance human health. [5] This layered-circle concept visually reinforces the brand promise of being a source of clear data, insights and answers for providers, drug developers and the public. [1]
Typography and Design
The Labcorp wordmark appears in lower-case bold black letters, as described in the trademark registration. [2] The wordmark sits to the right of the three concentric circles, with the full lockup forming the complete corporate signature. The specific typeface used for the wordmark has not been publicly documented in available sources.
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