Dental Laboratorium is a Dutch dental technology company whose visual identity has evolved over time. The most documented mark associated with the name is that of Dental Laboratorium de Veluwe, a firm established in Epe in April 2013.[1]
Design and History
In 2013, Dental Laboratorium de Veluwe introduced a new logo designed by Hans Beekhuis. The mark features creatively shaped initials combined with a clean, straight-forward layout. According to a business profile published that year, the design was intended to illustrate what the company stands for as a dental technology specialist.[2]
The company was founded in April 2013 and is located at Hoofdstraat 142 in Epe, operating in the manufacture of medical instruments and supplies.[1]
Meaning and Symbolism
The 2013 logo uses creatively formed initials in combination with a strict, clean design. The profile describes the result as a “fresh” logo that illustrates the company’s role as a dental technology specialist.[2]
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