TRYP by Wyndham is a select-service, mid-priced hotel brand owned by Wyndham Hotels & Resorts, positioned in cosmopolitan cities across Europe and the Americas. The brand’s visual identity centers on a square-format logo in blue, a design that has remained consistent through its transition from Spanish ownership to Wyndham.
Design and History
Wyndham Hotel Group acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts of Spain in June 2010.[1] In January 2011, Wyndham unveiled a new brand identity for TRYP by Wyndham, including an updated logo and new public-space and guest-room designs.[2]
The evolved logo was designed to convey a contemporary feel and timeless sensibility while remaining true to the original mark by maintaining the original font, square shape and blue color.[1][3] The update integrated the “by Wyndham” name into the brand identity, leveraging the equity of the Wyndham brand name as the company sought global expansion.[4]
The first hotels to showcase the new signage were the TRYP Berlin in Germany and the TRYP New York City – Times Square South, which opened in the second quarter of 2011.[2] All TRYP hotels were anticipated to reflect the new brand identity standards within 18 months of the January 2011 announcement.[3]
The new interior schemes for the brand were created by New York architecture and interior design firm BBG-BBGM.[2] The designs reflected three core brand pillars: a cosmopolitan essence tied to the brand’s prime urban locations, Mediterranean flavor celebrating the brand’s Spanish heritage, and an energetic spirit.[3]
Meaning and Symbolism
Wyndham described the evolved TRYP by Wyndham logo as signaling the brand’s positioning as a clean, sophisticated and contemporary brand endorsed by Wyndham.[1] The brand operates under an “Own the City” culture, in which hotel staff, called TRYP Ambassadors, receive training to help guests navigate local attractions and off-the-beaten-path venues.[2]
Typography and Design
Wyndham’s official announcement confirmed that the updated logo retained the original font, square shape and blue color from the pre-acquisition TRYP mark.[1][3] No specific typeface name or exact color specification has been publicly documented in the sources reviewed.
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