Active24 is a European web hosting and domain registration provider that operates under the ACTIVE 24 brand. The company traces its origins to 1996, when it was founded in Prague as the Czech firm Globe Internet, and it has operated under the Active24 name since 2004. [1] A separate Norwegian company, founded in Oslo in 1998 as Active ISP, also carried the Active 24 name and was later consolidated into the same brand family through a series of acquisitions. [2] Since 2024, Active24 has been part of the international team.blue group. [3]
Design and History
Active24’s current visual identity is managed through an official brand manual, which the company distributes to press and media contacts. The company’s media page states that the logo should not be altered in size, shape, color, or orientation, and that sufficient clear space must be left around the mark. [4] The page also offers downloadable logo files for journalists, indicating that the company maintains a controlled, standardized brand system. [4]
The company’s official history notes that the business began as Globe Internet in 1996 and was renamed ACTIVE 24 in 2004 when ownership changed. [1] The Norwegian Active ISP, founded in 1998, was acquired by Mamut ASA in 2006, and after Mamut was acquired by Visma in 2011, Active 24 became a standalone division within the Visma group. [2] In 2018, ownership passed to the Nordic investment company Axcel. [1] In May 2024, Loopia Group and Active24 joined team.blue, a European digital services group. [4]
Meaning and Symbolism
Active24’s name directly references the company’s promise of round-the-clock availability. The company states that it provides non-stop customer support 24 hours a day, 7 days a week for all its services via phone, chat, and e-mail. [1] The “24” in the brand name is therefore a functional reference to this continuous service commitment rather than a purely decorative element.
Regarding environmental positioning, Active24 has documented sustainability practices that align with its brand. The company holds the EECS (European Energy Certificate System) certificate, confirming that its energy comes from hydroelectric power plants, and it states that it is moving an increasing share of its web hosting services to green data centers. [5] Since January 2020, the company has used exclusively renewable energy to power servers in its primary DC Tower data center. [6]
Typography and Design
Active24’s official media page references a brand manual that governs logo usage, but the manual itself is not publicly accessible in the retrieved materials. [4] The company’s customer-facing WebAdmin interface specifies that uploaded logos must be in PNG format at 370 x 135 pixels, which provides a technical reference point for how the brand appears in product contexts. [7]
Because the official brand manual and detailed design specifications are not publicly available in the sources reviewed, specific claims about the logo’s color palette, typography, or symbolic forms cannot be verified from primary documentation. The company’s own media page is the authoritative source for logo usage rules, and it directs interested parties to download the logo or contact the marketing team for more information. [4]
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