Voyado is a Swedish customer experience platform for retail and e-commerce, founded in 2005 in Norrköping and now headquartered in Stockholm. The company’s visual identity dates to 2017, when the former Revide rebranded as Voyado, marking a new chapter in the company’s journey. [1]
Design and History
The current Voyado logo is a figurative mark registered with the European Union Intellectual Property Office (EUIPO) and extended internationally through WIPO. The trademark filing describes the mark as consisting of a stylized letter “V” comprised of an elongated oval and a circle, positioned to the left of the stylized wording “VOYADO”. [2] The mark is classified as a figurative design under Vienna code 2611, which covers basic geometric shapes. [3]
Voyado AB filed the EU trademark application for the word mark “VOYADO” on May 20, 2016, and a later figurative application on September 21, 2022. [4] A corresponding US trademark application was filed on March 10, 2023, under serial number 79367655. [2]
Voyado publishes both black and white versions of its logo as official press assets, each in PNG format at 2084 x 480 pixels. [5] [6] The availability of both monochrome versions indicates a logo system designed to work across light and dark backgrounds, though no official brand guidelines detailing color specifications or usage rules are publicly available.
Meaning and Symbolism
No official documentation from Voyado explains the intended meaning of the stylized “V” symbol or the choice of the Voyado name. The trademark record confirms only the visual composition: an elongated oval and circle forming a stylized “V” beside the wordmark. [2] Any interpretation of the symbol’s significance beyond its registered description would be speculative.
Typography and Design
The Voyado wordmark is described in the trademark filing as “stylized wording,” indicating custom lettering rather than a standard off-the-shelf typeface. [2] The specific typeface used in the logo has not been publicly identified by Voyado, and no official brand guidelines are available to confirm typographic specifications.
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