Jeffs’ Brands Ltd was an Israeli e-commerce company that operated primarily on the Amazon Marketplace, acquiring and developing consumer product brands. The company was incorporated in Israel on March 7, 2021, and later listed on the Nasdaq under the ticker symbol “JFBR.”[1]
Design and History
Jeffs’ Brands’ visual identity was a typographic wordmark, placing the company name at the center of the mark. The wordmark used a gray and yellow color palette, with the lettering itself serving as the primary visual element. The company’s website described its business as “building effective brands” and transforming products into market leaders through data-driven e-commerce methods.[2]
In December 2025, Jeffs’ Brands announced a corporate rebranding initiative intended to reflect a strategic shift toward homeland security technologies and advanced detection systems. At the heart of this rebranding was the intention to change the company’s name to “Nexera Technologies Ltd,” subject to shareholder approval and the approval of the Israeli Registrar of Companies.[3]
Effective March 26, 2026, the company officially changed its corporate name to Nexera Technologies Ltd. The Nasdaq ticker symbol changed from “JFBR” to “NEXR” effective March 31, 2026.[4] The rebranding accompanied a strategic repositioning away from legacy e-commerce operations toward AI-driven homeland security solutions through its subsidiary KeepZone AI Inc.[4]
Following the name change, the company’s new website, nexera-tech.io, presents the Nexera Technologies identity with the tagline “We are redefining security through advanced AI and deep-tech solutions,” building on the company’s “data-driven heritage.”[5]
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