OnBuy is a UK-based online marketplace founded by Cas Paton in 2016 and headquartered in Bournemouth, United Kingdom.[1][2] The company operates the marketplace under the trading name OnBuy, with its website serving as the primary platform for the brand’s visual identity.[3]
Design and History
OnBuy’s marketplace launched in November 2016, and the brand has used a logo file titled “OnBuy Marketplace Logo” since its early years of operation.[4][5] The company’s website currently serves a logo image file named “brand.webp” from its static content delivery network, indicating the mark is maintained as a dedicated brand asset on the official domain.[6]
In-house design staff have been responsible for maintaining the OnBuy brand. A graphic designer employed by OnBuy between June 2017 and June 2020 described their role as “building, maintaining and growing brand identity through creative thinking and design,” with responsibilities including “maintaining and ever-improving all aspects of the OnBuy brand” and “building OnBuy’s brand presents with a focus on core branding materials.”[7] A separate content and creative team lead at OnBuy also listed “a complete brand redesign” among their responsibilities, though no public documentation confirms when or whether such a redesign was executed.[8]
In 2025, OnBuy acquired the iconic British electrical retail brand Comet from Misco Technologies, with plans to relaunch Comet in Q4 2025. This acquisition concerns a separate brand identity and does not reflect a change to OnBuy’s own logo.[9]
Meaning and Symbolism
The brand’s 2020 television advertising campaign featured a blue fluffy character, suggesting blue has been a recurring color in the brand’s visual communications, but this does not confirm the color of the logo itself.[10]
Typography and Design
No verifiable public sources document the typography, exact color specifications, or construction details of the OnBuy logo. The brand’s official website serves its logo as a web-optimized image file, but no brand guidelines or design specification documents are publicly available.[6]
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