Workvivo is an employee experience and internal communication platform founded in 2017 in Cork, Ireland by CEO John Goulding and CTO Joe Lennon. The company was acquired by Zoom in 2023 and now operates as Workvivo by Zoom, with its platform rebranded as Workvivo HQ. The Workvivo logo is a wordmark paired with an abstract symbol, and the brand identity has undergone at least one documented visual refresh tied to the company’s strategic evolution.
Design and History
Workvivo was founded in 2017 by John Goulding and Joe Lennon, and the company was acquired by Zoom in April 2023, with the transaction expected to close in the first quarter of Zoom’s fiscal 2024. Following the acquisition, Workvivo continued to operate under its own name, now styled as “Workvivo by Zoom.” [1]
Around the time of the Zoom acquisition announcement in April 2023, Workvivo unveiled a new brand logo and product updates as part of a strategic upgrade. The company stated that the visual refresh was intended to help users better understand the full range of experiences available through the platform and to better explain the benefits of the communication platform to current and potential customers. [2] [3]
Workvivo later engaged Perpetual, a creative operations agency, as an extended creative team to support the brand relaunch, delivering design assets across product screens and campaign materials to keep pace with the rollout schedule. [4]
Meaning and Symbolism
The current brand tagline, “Empower your people, unlock knowledge, and deepen understanding,” reflects the platform’s positioning as an AI-native employee experience platform. [5]
Typography and Design
The Workvivo logo is available in SVG format, indicating a vector-based design that scales without pixelation. [6] [5]
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