Evite is a digital invitation platform launched in 1998 by founders Selina Tobaccowala and Al Lieb, who pioneered the idea for online invitations while in their Stanford dorm rooms.[1] The company describes itself as the leading online invitation company in the world, offering thousands of professionally designed digital invitations and eCards.[1]
Design and History
Evite announced its current logo and branding in an April 2025 blog post, describing the new mark as “more refined, but also warm and inviting.”[2] The company stated that the rebrand brings the Evite name “to the forefront in a bold way” while emphasizing how the platform adds fun and joy to special occasions.[2]
The rebrand was led by Willa Creative, an agency founded by Jhoanna Marissa Flores, who described the project as “a deeply intentional journey” that celebrated Evite’s heritage while injecting “fresh energy.”[3] Evite’s VP of brand, Olivia Pollock, said the rebrand came after the company identified “stagnant” designs and an outdated user experience as major pain points.[3]
This 2025 refresh followed an earlier rebranding effort spearheaded by Evite CMO Karen Graham in 2022, which she described as “a complete rehaul” touching the visual style guide, the site and app, tone of voice, and invitation designs.[4] That effort was part of a broader repositioning of the 25-year-old brand following the global pandemic.[4] A planned brand relaunch had been announced in September 2021, with a new user interface, logo and ad campaign slated for the first quarter of 2022.[5]
Earlier design work on the Evite brand was also credited to Ferro Concrete, with Leo Budirahardjo serving as creative director for a rebranding project that refreshed the look and feel of the brand and introduced premium features like custom backgrounds, stamps and stickers.[6]
Meaning and Symbolism
According to Evite’s official announcement, the current logo separates the first “e” as a nod to the company’s electronic invitations, greeting cards and gift options.[2] The “i” in the wordmark represents a person pulling the other letters toward them to bring people together.[2] The company also noted that the logo is designed to feel as appropriate on a BBQ invitation as on a bridal shower invitation.[2]
Alongside the new logo, Evite introduced a neutral backdrop on its site to allow invitation designs to be the focus, plus simple, hand-drawn, freehand marker-style illustrations meant to evoke the celebratory spirit of the brand.[2]
Typography and Design
Evite’s official announcement does not identify the typeface used in the current wordmark, nor does it specify official brand colors. The company’s brand assets page lists a dark color with the hex code #101B21 among its brand colors, alongside lighter tones such as a pale green (#E3FBE4), a fair pink (#FFECE9) and a seashell peach (#FFF5ED).[7]
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