Albert Uldry Siebdruckerei is a name that appears in connection with the Swiss screen printing firm founded in 1964 by Noëlle and Albin Uldry, initially based in Ostermundigen before moving to Hinterkappelen in 1974. The company, later known as Serigraphie Uldry AG and today as Uldry AG, became a prominent printer of posters and serigraphies for Swiss and international graphic designers and artists. The small printed credit “Uldry AG” on posters across Switzerland grew into a recognized mark for high-quality, differentiated screen printing. [1]
No evidence was found in the available research to confirm that a logo for Albert Uldry Siebdruckerei was designed by Kurt Wirth in the 1960s, nor that such a mark exists as a distinct, documented visual identity. Kurt Wirth (1917–1996) was a Swiss graphic designer who created corporate visual identities, including for Swissair, and his posters were printed by Uldry, but no source connects him to a Uldry company logo. [2] [3]
Design and History
The company’s visual identity has historically been tied to its printed credit line rather than a standalone logo. According to the firm’s own history page, the small printed “Serigraphie Uldry AG” on posters became a brand for highly qualified and differentiated screen printing throughout Switzerland. [1]
In 2024, for the company’s 60th anniversary, a commemorative logo was introduced. The anniversary mark centers on a large, sculptural “U” for “Uldry,” composed of 60 finely graduated annual rings. Each line varies in thickness, referencing defining events in the company’s history. The form and stroke of the letter evoke the movement of a squeegee, the central tool in the screen printing process. The design was created by the Swiss studio Bonsma Reist, which described it as a homage to Swiss poster art and the International Typographic Style. [4]
Meaning and Symbolism
The 60th anniversary logo’s “U” shape carries layered meaning. The 60 annual rings represent the company’s six decades of operation, with each line’s varying thickness pointing to significant moments in the firm’s history. The letterform’s movement intentionally recalls the squeegee stroke, directly referencing the screen printing craft that defines the company. The design emphasizes clear contrasts and a consistent focus on typography, reflecting graphic rigor and precision. [4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
