Chiswell Wire Company was a UK wire manufacturer based in Watford, Hertfordshire, known for patented springing systems for chairs, settees, sofas and upholstered springs.[1] The company operated from wire works off Sandown Road in Watford and was incorporated in 1933.[2][3] The company was dissolved in July 2019.[2]
Design and History
The Chiswell Wire Company symbol was designed by British graphic designer Peter Wildbur in 1960.[4] Wildbur (1927-2019) was a pioneer of post-war British graphic design and a co-founder, with George Daulby, Derek Birdsall and George Mayhew, of BDMW Associates in 1959.[5] BDMW Associates handled work ranging from letterheads for start-up companies to the planning and implementation of corporate identities.[5]
Wildbur also authored the design reference book International Trademark Design: A Handbook of Marks of Identity, first published in 1979, which collected modern symbols used as marks of identity across industries.[6][7]
Meaning and Symbolism
The mark is classified as a circular logo with ring and weave elements, reflecting the wire products category of the company.[4] The geometric form visually references the woven or coiled nature of wire manufacturing, though no official documentation of the designer’s stated intent for this specific mark has been located.
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