ASML is a Dutch company headquartered in Veldhoven that designs and manufactures lithography systems for the semiconductor industry. Founded in 1984 as a joint venture between Philips and Advanced Semiconductor Materials International, the company was originally called ASM Lithography and launched its first system, the PAS 2000 stepper, that same year. It became a fully independent public company in 1995, listed on the Amsterdam and New York stock exchanges. [1]
Design and History
The current ASML logo is a wordmark-only design that the company has used in all of its communications since 2012. [2] The redesign removed the graphical emblem that had accompanied the logotype in the previous version, leaving the wordmark as the sole element of the badge. The color was carried over from the earlier identity. [3]
The original ASML logo, used from the mid-1980s until 2012, combined a geometric emblem with a logotype in dark blue. The emblem was composed of a large rhombus formed by four smaller ones, each made of five diagonal lines, with a small X-shaped cross in the center. The lettering used a custom typeface with thick bars and small sharp serifs on the upper parts of certain letters. [3]
ASML Netherlands B.V. filed new trademark applications for both the ASML wordmark and a logo mark on February 10, 2012, with the wordmark registered later that year. [4] [5]
Meaning and Symbolism
The 2012 redesign kept the deep blue color of the previous logo while removing the geometric element that represented a microchip, making the wordmark the core of the identity. The letter “S” in the new logo is stylized: its upper and lower parts are smoothly separated, creating a swirl-like form that adds a distinctive touch to the otherwise straightforward uppercase lettering. The typeface was changed from the sharp serif of the original to a clean sans-serif. [3] [6]
Typography and Design
The current ASML logotype is set in a modern geometric sans-serif typeface with the letter “S” stylized and hand-drawn. The other three characters are executed in a typeface close to Submariner Black and Agilita Std Condensed Black, though with slightly modified contours. [3]
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