Turnover Cradle is a term associated with industrial machinery, specifically upenders and down-enders used to rotate heavy loads in manufacturing settings. The name appears in listings for used industrial equipment, such as a “TURNOVER CRADLE UPENDERS / DOWN-ENDERS” unit offered in Ohio.[1]
Design and History
No verifiable documentation has been found confirming that a company called “Turnover Cradle” operated as a brand with its own logo, nor that a designer named Lee Mason created a mark for it in the 1960s. The name “Allen, Dorsey & Hatfield, Inc.” does appear in a 1961 radio industry annual as a Los Angeles-based firm at 5010 Sunset Blvd.,[2] but no source connects this company to a “Turnover Cradle” product or logo.
A graphic designer named Les Mason (1924-2009), not “Lee Mason,” was active in the 1960s. Born in California, Mason studied at the Chouinard Art Institute in Los Angeles, moved to Melbourne in 1961, and opened his own studio, Les Mason Graphic Design, in 1962.[3] He is credited with helping establish graphic design as a distinct profession in Melbourne during the 1960s.[4] However, no research connects Mason to a “Turnover Cradle” logo or to Allen, Dorsey & Hatfield.
Given the absence of primary sources linking these elements, the claim that a “Turnover Cradle” logo was designed by Lee Mason for Allen, Dorsey & Hatfield in the 1960s cannot be verified. The term “turnover cradle” more plausibly refers to a type of industrial equipment rather than a distinct corporate brand with a documented visual identity.
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