Associated Rubber Company was a custom rubber compounding firm with operations in Tallapoosa, Georgia, and additional plants in Fruithurst, Alabama, and Huntingdon, Tennessee. In May 2006, Preferred Rubber Compounding Corp. purchased the company, citing benefits of multiple production facilities, expanded geographic coverage, and a larger range of processing technologies and proprietary products for customers of both mixing firms.[1]
Design and History
Documented visual identity information for Associated Rubber Company is limited. The company operated as a custom compounder of rubber materials, with its Tallapoosa facility active at least as early as the 1970s, based on Georgia Archives records referencing the company from February 1971 through November 1974.[2]
In 2004, Associated Rubber sold certain assets related to its tread rubber business to Industrias de hule Galgo of Mexico, while retaining ownership of its Calhoun, Georgia, plant and continuing other operations there.[3]
Following the 2006 acquisition by Preferred Rubber Compounding Corp., the combined operations were rebranded in April 2010 as Preferred Compounding, with a new name, logo, and tagline. The new logo featured a five-armed blending swirl, which company president and CEO Ken Bloom said represented the five Preferred Compounding values: consistent quality, technical excellence, comprehensive capabilities, pro-active service, and relationship focus.[4]
No verifiable records have been located confirming a 1981 logo design for Associated Rubber by a designer named Don Connelly, nor any documentation of the company’s earlier logo design, its creator, or specific visual features. The only related trademark record found is for a separate entity, Associated Industrial Rubber, Inc., whose mark consisted of orange and black helical bands for flexible hose, and that application was abandoned in 1986.[5]
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