Engineering Products of Canada was a Montreal-based manufacturing company incorporated in 1929 and dissolved in 2002. Its visual identity was created in 1966 by Jacques Roy, a graphic designer working at the Montreal design firm Jacques Guillon Design. The same designer was responsible for the Montreal Metro logo, presented to city executives in 1963 while working at the same studio. [1] [2]
Design and History
Jacques Guillon, an architect and pioneer of industrial design in Quebec, founded his design consultancy in 1958. The firm, known as Jacques S. Guillon & Associates, was one of the earliest multidisciplinary design offices in Canada. It was rebranded as Jacques Guillon Designers in 1968. [3] The studio developed corporate identity programs for clients including Engineering Products of Canada. [4]
Jacques Roy, one of the studio’s designers, created the Engineering Products of Canada logo in 1966. [5] Roy is best known for designing the Montreal Metro logo, which was presented to city executives on January 10, 1963. [1] He later founded Design + Communication with Jean Saint-Cyr. [6]
The logo is described as a line-based, geometric mark with rounded elements. [5] Beyond this general classification, no detailed visual description, official color specification, or documented symbolism for the mark has been located in available sources.
Meaning and Symbolism
No documented meaning or symbolism for the Engineering Products of Canada logo has been found in available sources. The company’s archival records, held by ArchivesCanada, contain only a black-and-white photograph of the company’s exterior in Montreal, dating from approximately 1940 to 1970, and do not describe the logo’s intent. [7]
Typography and Design
No specific typography or construction details for the Engineering Products of Canada logo have been documented in available sources. The logo is categorized among line logos and geometric logos, indicating a design built from linear and geometric forms. [5]
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