Gubler was a Swiss offset printing company that received a logo in 1969 from designer Hans Knöpfli. The mark is catalogued as a logotype built around initials, incorporating parts of a circle as a design element.[1]
Design and History
The Gubler logo was created in 1969 by Swiss designer Hans Knöpfli, who was active in Swiss logo design during the 1960s. Knöpfli also designed marks for other Swiss printing and cultural clients during this period, including a 1962 logotype for the printing company Hans Schaub and a 1966 mark for the art gallery Haudenschild & Laubscher.[2][3]
The Gubler mark is classified as a logotype with initials, meaning the design centers on letterforms rather than a pictorial symbol. The catalogued tags note the use of circular segments, indicating that arcs or partial circles form part of the letter construction.[1]
Knöpfli’s approach for Gubler fits within a broader pattern in his work for Swiss printing firms. His 1962 Hans Schaub logo, for example, was also an initials-based logotype, there built from square elements with the letters H and S.[2]
Meaning and Symbolism
Documented sources describe the Gubler logo’s formal characteristics but do not record an official explanation of its symbolism or intended meaning. The available record confirms only that the design is an initials-based logotype using parts of a circle.[1]
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