Therabody is a wellness technology company founded by Dr. Jason Wersland, who invented the percussive therapy device Theragun after a motorcycle accident left him with debilitating nerve pain. The company originally launched under the Theragun name in 2016 before rebranding to Therabody in 2020 to reflect a broader wellness portfolio that expanded beyond massage guns into CBD products, compression, heat, and light therapy. Therabody is headquartered in Los Angeles, California. [1] [2]
Design and History
The Therabody logo was created as part of a comprehensive rebrand in 2020, when Theragun announced it was changing its name to Therabody to serve as the new parent company to Theragun and TheraOne CBD. The logo design was developed in partnership with Hype Type Studio, a Los Angeles-based design studio led by Paul Hutchison. [3] [4] [5]
The 2020 rebrand was driven by the company’s expansion beyond percussive massage devices into a broader range of wellness products, making the Theragun name too narrow for the growing portfolio. The massage guns themselves retained the Theragun name as a product line under the new Therabody parent brand. [6] [2]
In 2023, Therabody underwent a brand refresh in partnership with the creative agency Forsman & Bodenfors. This refresh repositioned the brand from a tech-focused image to one centered on wellness and human connection, introducing a distinctive triangular brand asset and benefits-driven packaging across the product portfolio. [7] [8] [1]
Meaning and Symbolism
The Therabody marque symbolizes a “T” for Therabody combined with the iconic “Vitruvian Man” visual, a graphic representation of the human body in perfect harmony and balance. This dual symbolism connects the brand name directly to its core mission of whole-body wellness. [3]
The triangular brand asset introduced in the 2023 refresh was developed by Forsman & Bodenfors as a differentiating element for Therabody, described as “a powerful brand asset beyond the conventional” that connects the product portfolio and builds brand equity. [8]
Typography and Design
The Therabody wordmark is registered as a trademark consisting of the term “THERABODY” in stylized form. The trademark application, filed by Theragun, Inc. in 2020, describes the mark as stylized lettering. [9]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
