Green Chemical Co., Ltd. is a South Korean specialty chemical company headquartered in Seosan, producing ethylene oxide adducts, ethanolamines, dimethyl carbonates and acrylate monomers. The company was founded in July 1974 as Korea Polyol Co., Ltd., renamed Green Chemical Co., Ltd. in September 2008, and spun off from the KPX Group in February 2018. The current corporate identity is documented on the company’s official website.
Design and History
The company’s official CI page describes its logo as a symbol-type mark that combines the company name, a tree, and the Chinese character meaning forest (森). The mark was designed to reflect the idea that a forest is formed by gathering trees, an image the company associates with its own growth and collective strength. The symbol and wordmark are intended to be used together as a signature system, with the company stating that the form and color specified in its regulations must be accurately observed to maintain a consistent image. [1]
Green Chemical was established in July 1974 as Korea Polyol Co., Ltd. [2] The company was renamed Green Chemical Co., Ltd. in September 2008, and in February 2018 it spun off from the KPX Group. [2] The current logo is presented on the company’s CI page as the official mark for the Green Chemical name adopted after these corporate changes.
Meaning and Symbolism
According to the company’s official CI description, the logo combines the English company name, a tree, and the Chinese character for forest (森). The green color scheme was deliberately chosen to reduce the chemical feeling suggested by the word “Chemical” and to express comfort, cleanliness and freshness. The overall design was created to convey the image that a forest is formed by gathering trees, reflecting the company’s identity as Green Chemical. [1] The Korean-language version of the CI page repeats this description, noting that the tree and forest imagery complete the logo design. [3]
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