ITT Inc. is the industrial manufacturer that grew out of the former ITT Corporation conglomerate, producing engineered components and technology solutions for aerospace, transportation, energy and industrial markets. Its visual identity today is built around the letters “ITT” rather than a pictorial emblem, which makes it distinct from the many industrial firms that rely on abstract marks or crests.[1]
The current corporate identity accompanied a major structural change rather than a purely cosmetic refresh. In 2011 the old ITT Corporation separated into three publicly traded companies: ITT Corporation (the industrial business), Xylem (water technology) and Exelis (defense and information systems).[2] The retained industrial company later simplified its name to ITT Inc.[3]
Meaning and Symbolism
ITT’s public materials describe the company as one that solves customers’ most challenging problems with engineering expertise and a culture built on innovation.[4] The visual identity focuses on the company name rather than an interpretive symbol, so no documented meaning is attached to a specific abstract shape. External sources have not been found that assign a designer, agency or formal symbolism to the current ITT wordmark.
Typography and Design
The identity as used across ITT’s website, annual reports and product materials is a typographic wordmark consisting of the letters ITT, without a separate icon or crest. No typography specification, official color code or design rationale for the mark is documented in the sources reviewed, so those details are not asserted here.
FAQ
Does ITT have a logo symbol or just a wordmark?
ITT’s identity is presented as the letters ITT rather than a separate pictorial emblem or crest.[1]
What happened to the original ITT Corporation?
In 2011 the corporation split into three companies: ITT Corporation, Xylem and Exelis. The industrial business kept the ITT name and is now known as ITT Inc.[2][3]
Where is ITT Inc. based?
ITT Inc. is headquartered in White Plains, New York.[4]
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