Blackmagic Design Pty Ltd is an Australian manufacturer of video editing products, color correctors, converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors, and film restoration software, founded by CEO Grant Petty.[1] The company’s visual identity centers on a wordmark paired with a distinctive graphic device of three vertically stacked squares.
Design and History
The current Blackmagic Design logo consists of the stylized wording “BLACKMAGICDESIGN” to the left of three vertically stacked squares. In the wordmark, “BLACKMAGIC” appears in black and “DESIGN” in gray. The three squares are outlined in gold, and from top to bottom they are filled in brown, orange, and maroon. These colors are claimed as a feature of the mark in the company’s U.S. trademark registration.[2]
The trademark application for this logo was filed on November 18, 2020, and registered on May 31, 2022, under registration number 6741560.[3] The mark is registered for electrical and scientific apparatus (Class 9) and education and entertainment services (Class 41).[3]
An earlier brand style sheet, dated 2007, confirms that the logo and name were already in use by Blackmagic Design Pty Ltd at that time and that usage of the logo required expressed authority from the company.[4]
Meaning and Symbolism
No official documentation from Blackmagic Design explaining the intended symbolism of the three squares or the color choices was located in the research. The trademark record provides only a descriptive account of the mark’s appearance and the colors claimed, without attributing meaning to the elements.[2]
Typography and Design
The company’s 2007 brand style sheet specifies the Avenir typeface family for its corporate communications, with Avenir Light and Avenir Roman for body text and Avenir Medium and Avenir Heavy for headings.[4] The style sheet also carries the tagline “Leading the creative video revolution.”[4]
Logo Index is an independent educational archive covering logos, visual identities and graphic design history. All trademarks and brand assets remain the property of their respective owners.
